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Dear Fellow Investor
I have been thinking for some time now
about what point to get into the market again after a severe drop.
After the 2008 / 2009 market decline I was 82%
in cash and up 0.5% for the year. I was very comfortable with my cash
position and felt reluctant to invest again.
This is exactly the situation Jeremy
Grantham described in his excellent article titled “Reinvesting
when terrified” (free
registration required). I have realised the described paralysis
setting in with me too.
A
further factor that made me hesitate to slowly invest again was the rally which I did not think would hold as the underlying
economic numbers were still deteriorating.
I used the rally to exit a few lower quality companies in my
portfolio and to replace them with high quality companies that are truly
trading for attractive half century (a guess) historical valuations.
The
more the market declined the lower was the probability of future
substantial declines. This excludes the situation where the world economy
falls apart completely. But then I guess holding cash is also a
problem.
Accomplished
fund manager Bruce Berkowitz in his article “If
Not Now, When?” also made the argument for
selectively buying even though he is known for “premature
accumulation”.
March turning out to be another rotten Month for the markets but having
taken the decision to get in again slowly I became excited.
That has however been a recurring theme with me at that time.
What
this means for you:
-
As markets are still declining, write
out a strategy that would make you comfortable to slowly start
investing again. An example would be to invest 30% at an index value
of X and 50% at X -20% and 100% at X -30%. This will stop you
freezing up with all the negative news and enable you to think past
the current turmoil
-
Write
out a list of possible buy candidates and a strategy to ease into
the desired position slowly
-
Consider
selling existing negative positions to realise the loss for tax
purposes before buying more. Be clear on any tax legislation before
implementing
-
See
if you can negotiate lower commissions at your brokerage company as
you may be executing more trades with smaller amounts than usual to
slowly move into positions
- Remember it is always easier to buy on the way down as there are a lot more sellers that at the actual bottom. Buying on the way down, if the company is already undervalued is thus the way to go.
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P.S. A media company in the wrong country at the wrong time...

This month the company I found for subscribers is located in France.
In terms of the size of companies I look at its quite large with a market value of €1,72 billion.
The company owns the most popular television channel in one of the largest European countries but is also very active in new media channels including the internet, tablets and smart phones.
In spite of this, the market views it as an old media company that is soon going the way of the dinosaurs. However, when you look at its financial statements you will see what a great business it is.
Its balance sheet is solid with no debt, and it generates a high amount of free cash flow and profits. This enables it to pay a dividend of just under 7% that can easily be maintained and has room to increase.
When I recommended the company it was trading at 7 times free cash flow, 7,7 times 2010 earnings and 5,6 times EBIT to enterprise value.
I am sure you will agree this is undervalued.
To immediately get your hands on this value investment idea (for as little as €39) click here.
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